Project Rebound is a student organization at SDSU that focuses on assisting the formerly incarcerated get an education, a job, and a place to stay. Project Rebound also offers services like counseling and guidance to help those who have been incarcerated.

 

PROBLEM ADDRESSED

The main challenge in rebranding Project Rebound was finding a balance to where the logo would appeal to the formerly incarcerated but also be recognized as an official organization by the Government.

 

CORE MESSAGE

Project Rebound helps the formerly incarcerated transition from penitentiary life to a normal, civilian life by offering services that helps them “rebound” or “bounce back.”

 

ATTRIBUTES

Supportive, trustful, positive, nonjudgemental, welcoming, helpful.