Pharcyde Brewing is a personal project that involves 2 of my favorite things, design and craft beer. The name Pharcyde originally comes from the
Hip-hop group The Pharcyde. The name also translates to "far side." The logo symbolizes the theme of being on the "other/far" side with most of the logo on top and the remaining piece of the logo on the bottom. The can design was created to draw attention to consumers with some nice, colorful patterns while still displaying the main logo and theme.