Serpent Handmade is an online retail store who specializes in boutique, handmade pottery, jewelry, and candles. The rustic and primitive style of the products inspired the design for the candle labels. Jeffery, the owner of Serpent Handmade, also wanted the design to be simple as well as cohesive with each different candle scent. The final design is simple and clean but still has that rustic and primitive feel.